Is technology advancing too fast for the consumer?

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The speed at which technology advances is capable of overwhelming us. It could outpace our understanding. What are the reasons for the technological acceleration? The explanation of why it occurs is related to technological evolution, which is increasing exponentially (non-linear) in an almost unstoppable way.

 

Let’s see; today tools or methods are being created to develop other more efficient tools. Those same tools will be used to create those of the generation that follows them, and so on continuously. They are getting better and better and they are emerging faster and faster.

The use of technology represents an important progress for brands and companies in different ways, thanks to this it has been possible to get to know consumers better, develop better products, streamline processes, increase productivity, even reduce costs for the business to a great extent. In other words, the leverage of different technology solutions has made things better for business and the customer experience.

Wherever we look, our mastery of technology grows by leaps and bounds and with each passing day we push the limits of what is possible a little further. The speed of the change is impressive and it is in continuous acceleration. So much so that sometimes it’s scary

It should be noted that the development of the customer experience will also be a focus point for millions of companies in 2020, because it is becoming an important differentiator.

In Logimat logistics group is in the process of developing and connecting smart logistics, making the customer experience the fundamental pillar to turn a traditional Logistics Operator into a completely differentiating one and getting to position itself in the Colombian market as an Intelligent Customer Centric logistics company.

In Logimat is more than a logistics company, it creates effective connections that move our clients’ businesses forward.

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